The Victorian Government is supporting our world-famous live music venues to respond to the devastating effects of the coronavirus pandemic with a new program providing grants to help pay wages and basic business expenses.
Minister for Creative Industries Martin Foley today announced the creation of the $15 million Victorian Live Music Venues Program to secure the future of grassroots venues which are the heart and soul of Victoria’s $1.7 billion live music industry.
Melbourne is the live music capital of the world – with one venue for every 8,915 residents it comes up trumps ahead of other renowned music cities including Berlin, New York, London and Austin, Texas. Across Victoria, live venues play a crucial role in communities and in providing a foundation for new talent.
Tash Sultana moved from busking in Bourke Street to small gigs at the Corner Hotel as she travelled a path to international acclaim while fellow Melburnian Angie McMahon also built a buzz through appearances at the Corner. This program will help to ensure similar opportunities exist for the next wave of performers.
Music venues were among the first businesses to shut down and are expected to be among the last to reopen. Across the state, live music venues attract more than 17.5 million people each year, but the coronavirus restrictions have brought this activity to a halt, resulting in millions of dollars in lost revenue and thousands of lost jobs.
The Victorian Live Music Venues Program will be open to venues across Victoria with a capacity of 50 to 1,200 people. It will support venues that have a solid reputation for presenting original live music and demonstrate best practice in business operations.
The $15 million program is in addition to $4 million previously announced for the music industry focused on supporting musicians and industry workers who have lost gigs, income and employment as a result of the pandemic.
The Victorian Government’s response to safeguard the wider creative sector now stands at more than $66 million.
Applications for the Victorian Live Music Venues Program will be open from 16 July to 6 August. Guidelines and application details will be made available on the Creative Victoria website – creative.vic.gov.au – in coming days.